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NOAH LAROCHE - owner, Founder 

Noah LaRoche is a professional basketball coach specializing in individual player development and is the founder of Integrity Hoops.  In 2009 and 2010 Noah worked as a summer intern under Tim Grover at Attack Athletics in Chicago, Illinois.  During the fall and winter of those same years he also was an assistant coach for the Tilton School in Tilton, NH under the tutelage of Marcus O’Neil. 

In 2010 Noah became director of player development for the Guangdong Southern Tigers of the Chinese Basketball Association (CBA), a team that consisted of six Chinese National Team players. That year, the Tigers won the championship at the CBA’s highest level of professional basketball. 

In 2011 Noah’s travels took him to Oklahoma City to work for the Oklahoma City Thunder as a video coordinator.  His responsibilities includes editing and analyzing film, providing information that would later be used to make decisions during draft selections, free agency and player trades. Noah was also an active participant on the court during team practice and player workouts, assisting the Thunder coaching staff on a daily basis. 

In 2014 Noah became a player development consultant for the Wasserman Media Group, a consulting agency that represents over 50 WNBA and NBA players. During his time working with the agency he has performed personal coaching sessions with Russell Westbrook, Anthony Davis, and Diana Taurasi, as well as many other professional players. 


BJ MUmford - General Manager

BJ Mumford joined Integrity Hoops in 2015 as an assistant coach, eventually taking on the responsibility for all of Integrity Hoops youth and high school programs as the Head of Operations in March 2016.

BJ began his coaching career in 2005 at age 18 as a volunteer head coach for Lighthouse Christian (Wake Forest, NC) middle school boys team, spending four years at the middle school level before taking over the varsity boys team for two seasons.

Between 2006 and 2011, BJ worked as a player development coach for Networks Basketball in Raleigh, NC, learning from coaches Kevin Nunley and Mike Hollis, gradually improving and growing into a lead coaching role for K-12 programs.

In 2011, BJ and his wife Joslyn moved overseas to the island federation of St. Kitts & Nevis (SKN) in the Caribbean for Joslyn to pursue her veterinary education. BJ became involved with the St. Kitts and Nevis youth, spending his days as a volunteer coach on the outdoor courts developing basketball skills for anyone willing to work with him. BJ developed a relationship with the president of the St. Kitts & Nevis Amateur Basketball Association (SKNABA) Rommel Tobias, and was invited to become an assistant coach for the SKN Senior National team in 2012, and then the head coach for the Senior and U25 team in 2013. BJ continues to support the SKNABA through fundraising and volunteering at the annual youth summer camps held on the Islands in August each year.

Back in the USA in 2014, BJ accepted a position as an assistant coach with Lafayette Jeff high school boys varsity basketball program in West Lafayette, IN while Joslyn complete her veterinary degree at Purdue University. BJ helped the team to a 14-9 record in the '14-'15 season, following a 5-13 record the previous year.

BJ now has over 12 years of experience, and continues to learn and grow under the mentorship of Noah Laroche. BJ is currently completing an online degree for a Bachelor of Sport Science through the United States Sports Academy, and will graduate in the summer of 2017 following a final internship with Noah Laroche in Los Angeles, CA working with NBA players.


Harry Rafferty - Director of Player Development

Harry began training with Integrity Hoops as a player during its inaugural session in the fall of 2007. Through the rest of his middle school, high school, and college years, Harry trained with Integrity year-round looking to improve his game. A 2012 graduate of Berwick Academy, Harry helped lead the school to its first and only NEPSAC Boy’s Basketball Championship in 2010. He was a three-year team captain, three-time team MVP, two-time Eastern Independent League MVP, two-time Boston Globe All-Scholastic, and is the school’s all-time leading scorer with more than 1700 points. 

Harry decided to do a Post-Graduate year at Phillips Exeter Academy where he graduated in 2013. In his lone season at PEA, Harry led the school to a 25-1 record, its first ever NEPSAC Boy’s Basketball Championship, and was awarded the team MVP award. He was also a member of the Dean’s List both semesters. 

Harry spent the summer of 2014 working in Ames, IA at Iowa State under the direction of, now Chicago Bulls Head Coach, Fred Hoiberg. Harry has also worked internships for the Middlesex Magic, who he played for, along with the New England Recruiting Report (NERR), Hoop Mountain and Zero Gravity over the course of his high school and college years. In the summer of 2016, Harry served as an intern under Noah LaRoche in Santa Monica, CA. In his time in LA, Harry helped with all on-court workouts, and performed personal coaching sessions with NBA players that included Russell Westbrook and Javale McGee, amongst others.

In 2017, Harry graduated from Wesleyan University (CT) where he earned a degree in American Studies with a Concentration in African-American History. Harry was a member of the Dean’s List, three-time member of the NESCAC All-Academic Team, and two-time Men’s Basketball Student-Athlete of the Year. On the court, as a sophomore he helped guide Wesleyan to its first ever NESCAC Championship and NCAA Tournament appearance in 2014-2015. During his senior season, Harry was voted team captain and garnered 2nd team All-NESCAC and 4th team All-Northeast Region in the process of leading the Cardinals to their first ever NCAA Tournament At-Large Bid as well as their first outright Little Three (Amherst, Wesleyan, Williams) crown in over 20 years. He graduated with 1129 points. He is also the school’s all-time leader in three-point field goals made, and a member of Wesleyan’s winningest class in the program’s history.