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NOAH LAROCHE - owner, Founder 

Noah LaRoche is a professional basketball coach specializing in individual player development and is the founder of Integrity Hoops.  In 2009 and 2010 Noah worked as a summer intern under Tim Grover at Attack Athletics in Chicago, Illinois.  During the fall and winter of those same years he also was an assistant coach for the Tilton School in Tilton, NH under the tutelage of Marcus O’Neil. 

In 2010 Noah became director of player development for the Guangdong Southern Tigers of the Chinese Basketball Association (CBA), a team that consisted of six Chinese National Team players. That year, the Tigers won the championship at the CBA’s highest level of professional basketball. 

In 2011 Noah’s travels took him to Oklahoma City to work for the Oklahoma City Thunder as a video coordinator.  His responsibilities includes editing and analyzing film, providing information that would later be used to make decisions during draft selections, free agency and player trades. Noah was also an active participant on the court during team practice and player workouts, assisting the Thunder coaching staff on a daily basis. 

In 2014 Noah became a player development consultant for the Wasserman Media Group, a consulting agency that represents over 50 WNBA and NBA players. During his time working with the agency he has performed personal coaching sessions with Russell Westbrook, Anthony Davis, and Diana Taurasi, as well as many other professional players. 


BJ MUmford - General Manager

BJ Mumford joined Integrity Hoops in 2015 as an assistant coach, eventually taking on the responsibility for all of Integrity Hoops youth and high school programs as the Head of Operations in March 2016.

BJ began his coaching career in 2005 at age 18 as a volunteer head coach for Lighthouse Christian (Wake Forest, NC) middle school boys team, spending four years at the middle school level before taking over the varsity boys team for two seasons.

Between 2006 and 2011, BJ worked as a player development coach for Networks Basketball in Raleigh, NC, learning from coaches Kevin Nunley and Mike Hollis, gradually improving and growing into a lead coaching role for K-12 programs.

In 2011, BJ and his wife Joslyn moved overseas to the island federation of St. Kitts & Nevis (SKN) in the Caribbean for Joslyn to pursue her veterinary education. BJ became involved with the St. Kitts and Nevis youth, spending his days as a volunteer coach on the outdoor courts developing basketball skills for anyone willing to work with him. BJ developed a relationship with the president of the St. Kitts & Nevis Amateur Basketball Association (SKNABA) Rommel Tobias, and was invited to become an assistant coach for the SKN Senior National team in 2012, and then the head coach for the Senior and U25 team in 2013. BJ continues to support the SKNABA through fundraising and volunteering at the annual youth summer camps held on the Islands in August each year.

Back in the USA in 2014, BJ accepted a position as an assistant coach with Lafayette Jeff high school boys varsity basketball program in West Lafayette, IN while Joslyn complete her veterinary degree at Purdue University. BJ helped the team to a 14-9 record in the '14-'15 season, following a 5-13 record the previous year.

BJ earned a B.S.S degree in Coaching through the United States Sports Academy, graduating in the  fall of 2017, and continues to seek knowledge and experience with business management, creating learning environments, fostering youth development, and growing as a coach under the mentorship of Noah Laroche.